The advertisement is one of nine ads that make up the 'What Starts Here Changes the World' campaign, all of which are narrated by university alumnus Walter Cronkite. īeginning in 2004, The University of Texas has featured the slogan in a television advertisement titled 'Rallying Cry'. That issue of the magazine highlighted the Texas football program as the best in the nation at that time. Sports Illustrated featured the Hook 'em Horns symbol in front of a Texas pennant on the cover of their 10 September 1973 issue. Within a few years, the symbol was widely known to football fans across the state and country. TCU football game, Clark stood in awe as the 'Hook 'em Horns' hand sign surged from one side of the stadium to the other. By the thousands, students extended an arm to create the now famous salute. According to Neal Spelce, who attended the rally when he was a student at the university, 'a lot of people didn't get it right at first,' but it caught on rapidly from there. Clark showed an enthusiastic student body the sign a few nights later at a football pep rally at Gregory Gym. 'It was second only in importance to the Texas governor,' he jokes. Clark was a member of the Tejas Club, as well as head cheerleader at UT, a position that was elected by the student body. Pitts, who had been casting shadows on the wall at the Texas Union. In 1955, Harley Clark, who would later introduce the signal, got the idea for the hand-sign from his colleagues Tom Butts and Henry K. There was also a Texas basketball team during this era known as the 'Hook 'Em Cows' which may have contributed to the use of the phrase and gesture at the University of Texas. Minnesota didn't trademark the phrase or the hand signal. The first known usage of the 'Hook 'em' phrase comes from a South Saint Paul Booster Club organized for the Saint Paul Winter Carnival in 1916 and achieved national scope from use at the University of Minnesota through the 1930s. A variant of the Horns, formed upside down with the thumb pointed outward, is often used by rivals of the Longhorns and is considered insulting, especially when performed by a player or coach of the team in question. It is one of the most recognized hand signals of all American universities. The sign is often seen at sporting events, during the playing of the school song ' The Eyes of Texas', and during the playing of the school fight song ' Texas Fight'. The left arm is usually extended, but the sign can also be given with the arm bent at the elbow. The sign is made by extending the index and pinky fingers while grasping the second and third fingers with the thumb. The gesture is meant to approximate the shape of the head and horns of the UT mascot, the Texas Longhorn Bevo. Students, alumni, and fans of the university employ a greeting consisting of the phrase 'Hook 'em' or 'Hook 'em Horns' and also use the phrase as a parting good-bye or as the closing line in a letter or story. Hook 'em Horns is the chant and hand signal of The University of Texas at Austin. A fan displays the Hook 'em Horns during a Texas football game versus Arkansas.

Hook em horns